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How Office Firms Conduct Their Location Search Process? An Analysis of a Survey from the Greater Toronto Area

¹ IBI Group
² Department of Civil Engineering, University of Toronto

^* To whom correspondence should be addressed. E-mail: ilan.elgar{at}gmail.com.

	Abstract

Office location has important impact on urban form and the transportation system in urban areas. One of the ways to study office location decisions uses surveys of managers and owners of office firms regarding the firm location decision process. The following article presents an analysis of the results gathered in Survey of Office Location Decisions (SOLD)—a Web-based retrospective survey, designed to provide some insight into location decision making of office firms. The main conclusion of the article is that office firms participating in the survey (mainly small and medium sized offices) exhibit a satisficing rather than utility maximizing location decision making. In addition, the results indicate that agglomeration has only a minor role in location decisions by office firms.

First published on March 4, 2009
International Regional Science Review 2009, doi:10.1177/0160017609331398


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